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3EX CRYPTO EXCHANGE

3Ex is a cryptocurrency trading platform designed for both new and experienced users, with a strong focus on simplicity, speed, security, and real-time insights. The goal of the redesign was to transform a complex trading environment into a cleaner, more intuitive experience while still supporting advanced trading functionality. Alongside the redesign, a major feature, AI CRYPTO GPT was introduced to help users access intelligent market insights powered by AI.

3Ex is a cryptocurrency trading platform designed for both new and experienced users, with a strong focus on simplicity, speed, security, and real-time insights. The goal of the redesign was to transform a complex trading environment into a cleaner, more intuitive experience while still supporting advanced trading functionality. Alongside the redesign, a major feature, AI CRYPTO GPT was introduced to help users access intelligent market insights powered by AI.

3Ex is a cryptocurrency trading platform designed for both new and experienced users, with a strong focus on simplicity, speed, security, and real-time insights. The goal of the redesign was to transform a complex trading environment into a cleaner, more intuitive experience while still supporting advanced trading functionality. Alongside the redesign, a major feature, AI CRYPTO GPT was introduced to help users access intelligent market insights powered by AI.

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The Challenge

Cluttered Interface: The original 3Ex interface was dense, visually inconsistent, and overwhelming for new traders.
Poor Data Hierarchy: Key metrics such as price trends, order book depth, and portfolio performance were difficult to locate or interpret.
High Cognitive Load: Technical jargon and unclear navigation created confusion, especially during high-volume market activity.
Low Confidence for New Users: Beginners struggled to understand market movements and execute trades without fear of error.
Need for Smarter Insights: Advanced traders needed quicker access to analytical context and real-time decision support.

Cluttered Interface: The original 3Ex interface was dense, visually inconsistent, and overwhelming for new traders.

Poor Data Hierarchy: Key metrics such as price trends, order book depth, and portfolio performance were difficult to locate or interpret.
High Cognitive Load: Technical jargon and unclear navigation created confusion, especially during high-volume market activity.
Low Confidence for New Users: Beginners struggled to understand market movements and execute trades without fear of error.
Need for Smarter Insights: Advanced traders needed quicker access to analytical context and real-time decision support.

Cluttered Interface: The original 3Ex interface was dense, visually inconsistent, and overwhelming for new traders.

Poor Data Hierarchy: Key metrics such as price trends, order book depth, and portfolio performance were difficult to locate or interpret.
High Cognitive Load: Technical jargon and unclear navigation created confusion, especially during high-volume market activity.
Low Confidence for New Users: Beginners struggled to understand market movements and execute trades without fear of error.
Need for Smarter Insights: Advanced traders needed quicker access to analytical context and real-time decision support.

the challenge

UX Approach

My design strategy focused on reducing complexity, improving data comprehension, and creating a flexible interface that scales for both novice and advanced traders.

Information Architecture Redesign

Simplified navigation for quick access to trading screens, charts, and portfolios.
Reorganized data blocks to highlight the most important metrics upfront.

Visual System & Layout Improvements

Introduced a cleaner visual hierarchy with modern spacing, consistent typography, and improved color logic.
Enhanced chart readability to reduce cognitive strain.

User-Centered Interaction Flow

Lowered entry barriers by translating technical jargon into clear, contextual language.
Created components adaptable for beginner mode and advanced mode.

AI Integration — AI CRYPTO GPT

Designed an approachable conversational interface to help users interpret markets, receive insights, and understand trading signals.
Embedded AI responses directly into workflow for seamless usage during decision-making.

My design strategy focused on reducing complexity, improving data comprehension, and creating a flexible interface that scales for both novice and advanced traders.

Information Architecture Redesign

Simplified navigation for quick access to trading screens, charts, and portfolios.
Reorganized data blocks to highlight the most important metrics upfront.

Visual System & Layout Improvements

Introduced a cleaner visual hierarchy with modern spacing, consistent typography, and improved color logic.
Enhanced chart readability to reduce cognitive strain.

User-Centered Interaction Flow

Lowered entry barriers by translating technical jargon into clear, contextual language.
Created components adaptable for beginner mode and advanced mode.

AI Integration — AI CRYPTO GPT

Designed an approachable conversational interface to help users interpret markets, receive insights, and understand trading signals.
Embedded AI responses directly into workflow for seamless usage during decision-making.